After a lot of discussion and brainstorming groups of students planned a ride. They had to determine the type of ride (show, water, car, etc.), the "feeling" of the ride (silly, scary, etc.), the target audience, and the story.
Then they created a poster advertising their ride.
The last 2 activities were to create a 3D model of the ride and to show what would entertain guests as they were waiting in line.